West Brom will join Newcastle, Everton and Southampton in the race to sign Andre Gray from Burnley in the summer.
The Birmingham Mail, who quote the Daily Star, claim that Baggies manager, Tony Pulis is keen to add an experienced Premier League striker to his ranks over the summer, and has his eyes on Gray, despite only having one year of top-flight football under his belt.
Gray is out of contract at Turf Moor at the end of next season, which may force the Clarets into a summer deal, to raise as much money as they can.
The former Brentford man has adapted to life in the Premier League well, scoring eight goals this season, as Burnley appear to be safe for their first season back in the top-flight.
The Baggies will be in the market for a forward this summer after selling Saido Berahino to Stoke during the January transfer window.