According to the Daily Mail, West Brom are tracking Gent winger Moses Simon ahead of a potential move for the winger.
Premier League giants Tottenham and Liverpool are also said to be interested after newly-promoted Brighton had an offer rejected.
The report claims that Brighton have had a bid of £8.4m rejected for the wide player.
Gent value Simon at £13m, which would make him a record signing for Brighton if they were to push through a deal.
West Brom completed the £12m signing of Jay Rodriguez earlier this summer, showing they are prepared to spend money on forward players.
Simon scored five goals in all competitions last season for Genk and has 11 caps to his name for his country – Nigeria.
The 21-year-old can also play behind the striker, making him a versatile option to have in your squad.
It is not yet known whether West Brom will make an offer for Simon.