Bristol City have slapped a £10million price tag on star player Bobby Reid as West Brom chase his signature, the Mirror reports.
After suffering relegation from the Premier League last season, West Brom are keen to bolster their squad this summer and earn promotion back to the English top flight at the first time of asking.
West Brom are reportedly in advanced talks with Bristol City to sign Bobby Reid, who only has one year left on his contract at Ashton Gate.
Reid is believed to have no intention of signing a new deal with Bristol, leaving the club preparing to sell him this summer.
However the Robins are insistent on getting a double figure sum for the 25-year-old.
Reid had an outstanding season last time out with Bristol which saw him named in the PFA Championship Team of the Year after he scoree 19 goals and lay on seven assists.