Sources from The Sunday Mirror, as cited by The Daily Mail claim that Newcastle owner Mike Ashley will not grant the Magpies’ wishes to secure a £16.5 million permanent move for West Brom striker Salomon Rondon.

The Venezuelan international may not be able to change stripes at the end of the season, with Ashley reportedly refusing to pay the asking price for the 29-year-old striker.

Newcastle’s desire to sign Rondon appears to be too costly, despite the forward racking up a tally of nine goals and five assists.

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Keeping the attacker permanently seems to be is in Rafa Benitez’s plans, but not Ashley’s, as the Magpies’ owner believes investing in younger players will be a more viable option.

West Brom will be hoping to secure their passage back to the Premier League this season, but whether or not Rondon will be an option for the Baggies remains to be seen, as scrutiny clouds his future at Newcastle.