West Brom have announced their first marquee signing of the summer, bringing in Kenneth Zohore from fellow Championship side Cardiff City.
Twitter: @kzohore We’re delighted to announce the signing of striker Kenneth Zohore from @CardiffCityFC on a four-year contr… https://t.co/Ph4WqPutC6 (@WBA)
#WelcomeKen | #WBA https://t.co/kn9Am4j58J (@WBA)
Zohore has signed a four-year contract with West Brom and taken the number nine shirt at The Hawthorns, becoming their second signing of the summer.
Filip Krovinovic has also joined the club on a season-long loan from Benfica, whilst Semi Ajayi is reportedly closing in on a £1.5m transfer from League One outfit Rotherham this week.
Zohore only scored one in 19 appearances for Cardiff in the Premier League last season, but scored 21 goals in his last two Championship seasons with the Bluebirds – proving that he can score at this level.
But, who are the winners and losers from this deal? We’ve taken a look…
Winner: Slaven Bilic
One winner of this deal is West Brom manager Slaven Bilic. The Croatian boss was clearly keen to strengthen his attacking options and has now been handed a powerful centre-forward, who has proven he can score goals in the Championship.
Loser: Hal Robson-Kanu
Although it was unlikely that he would be the first-choice striker at West Brom next season regardless of who was brought in, it is a blow nonetheless for the Welsh international. Zohore is a far superior forward and should start ahead of the former Reading man.
Winner: West Brom fans
Baggies fans have been calling out for the club to sign a striker all summer and they have finally had their prayers answered. Zohore is a well-known name at Championship level and his arrival should excite the West Brom faithful.
Loser: Dwight Gayle
It is becoming more and more unlikely that Dwight Gayle will join West Brom again this summer. After a superb first season at the club, the ship appears to have sailed on him returning to The Hawthorns for a second spell.
One winner is, of course, the man himself. He has moved away from a Cardiff side who play fairly defensive-minded football, to an attacking West Brom team who want to outscore the opposition. He could thrive under Bilic and return to his best next season at the club.
Not only are Cardiff losing one of their most important forward players, he is also joining a direct rival in the form of West Brom. The two clubs are likely to be competing for a top-six place next season and Cardiff selling Zohore to the Baggies could put them at a disadvantage.