Desperate times call for desperate measures and West Bromwich Albion are trying to bring in another striker to aid them in their fight for survival in the Premier League.

They’ve been linked with Josh King, Andy Carroll, Cenk Tosun, Josh Windass, Ahmed Musa and Kasper Junker among others, but their ongoing pursuit of King may falter due to Bournemouth’s asking price.

The Daily Mail claimed that West Brom hope to sign the 28-year-old for a cut-price fee as his contract is up at the end of the season, but the Cherries turned down a £13m bid from West Ham United last summer and may not let him go in January on the cheap.

King, who featured twice for Manchester United at the beginning of his career and progressed from the Old Trafford academy, has failed to score or set up a goal in the Championship this season and has only featured in eight of Bournemouth’s 25 games (Transfermarkt), but he might still be useful in the Cherries’ promotion bid after averaging just shy of 10 league goals in  each his last five seasons at the Vitality Stadium.


West Brom cannot be too choosy as they have netted only 11 times in 17 Premier League games and scored just one in their last four, but The Athletic reported in December that transfer funds will be hard to come by at The Hawthorns.

Therefore, even with King potentially available at a modest cost due to his contract situation, Sam Allardyce might still not have enough resources to prise him from the Cherries.