West Bromwich Albion are the fourth-lowest scorers in the Premier League, have the division’s lowest shots per game average and don’t have a striker in the squad with more than two league goals this season.

Allardyce’s trio of centre-forwards (Robinson, Hal Robson-Kanu, Karlan Grant) have managed just one goal between them since September, so it’s not surprising that a striker is the priority in January.

Allardyce wants to recruit at least one centre-forward before the winter transfer window shuts and has been linked with Stephane Bahoken, Cenk Tosun and Mbaye Diagne, but Joseph Masi of the Express and Star has claimed that Albion are in talks with Benfica for Haris Seferovic.

The 28-year-old has scored 10 goals in 21 matches this season, double the tally of Albion’s top scorer Matheus Pereira. He has spent three-and-a-half year at Benfica, joining the Portuguese giants on a free transfer from Eintracht Frankfurt and going on to score 53 goals in 146 games.


It’s hard to see why Benfica would sell Seferovic given his importance to their cause, butthe Portuguese outfit reportedly need to generate funds. Albion don’t have the resources to land his signature permanently this month, however, and only want him on loan until the end of the season.

There’s little for Benfica in this deal and Seferovic may not want to leave a title-chasing club in Liga NOS for one sitting 19th in the Premier League, so the Baggies have a slim chance of getting their man.