Sam Allardyce played down talk of making a domestic-based signing in January, which all but ruled out moves for Newcastle United duo Andy Carroll and Dwight Gayle, but Sky Sports reported that he still retains an interest in Bournemouth’s Josh King.

West Bromwich Albion desperately need more firepower before the winter transfer window shuts as they have scored fewer goals than 16 other Premier League clubs this season and don’t have a striker who has scored in the top flight since October, but King won’t be easy to sign.

Sky Sports claimed that the 29-year-old, who already had interest from West Ham, is now also a target for Burnley, so he might prefer to join a club sitting higher in the table than Albion. The Hammers are currently seventh after 19 games and are on course to finish in a European spot, so King isn’t likely to pick a relegation-threatened outfit over them, especially as he suffered that unenviable fate last year with the Cherries.


The Norway international hasn’t been in the best form this season, failing to score or provide an assist in 11 Championship games, but he averaged 10.5 goals in each of Bournemouth’s last four Premier League campaigns before relegation in 2020, so he’s a proven scorer at this level.

Callum Robinson, Karlan Grant and Hal Robson-Kanu have scored just three goals between them in the Premier League this season, so a proven to-flight marksman like King would certainly seem like an astute purchase if the Baggies can fend off the increasing competition for him.