The Midlanders are currently second bottom in the table with 14 points from 25 games, 11 adrift of safety. They’re without a win in seven games but have drawn three of their last five (WhoScored), so they’ll go into Saturday’s clash with a degree confidence.
Allardyce is also hoping that the fear of taking a considerable paycut might motivate his players to turn things around, telling BBC Sport: “The players’ futures are in their own hands. It will mean heavy reductions in their contracts if we lose our Premier League status. It is their signature on the contract.”
Brighton are 16th in the table but are in much better form than West Brom, losing just one of their last seven games and beating the likes of Liverpool and Tottenham. They drew with West Brom in October’s meeting at the Amex Stadium.
Allardyce hopes his players will at least perform if only to attract interest from suitors, adding: “They are putting themselves in the shop window, not just for West Brom but any other club. If that is not enough to spur them on to their best football, I have no clue what is.”
READ WEST BROM VERDICT
This is a must-win game for West Brom. The Baggies must start beating teams around them in the table or else they won’t make up ground on their relegation rivals.
Allardyce’s men are unbeaten in their last two games and have conceded just one goal in those fixtures, so there is a decent platform to build upon as they continue to try and avoid an immediate return to the Championship.
The players can’t say they haven’t been warned.