West Bromwich Albion have needed another striker this season with Kenneth Zohore surplus to requirements, Hal Robson-Kanu being released on a free transfer and Charlie Austin returning to Queens Park Rangers, so Jordan Hugill was signed on a season-long loan from Norwich City.

The 29-year-old has scored five goals in 34 games for the Canaries and wasn’t commanding a starting place this season, so he was granted a temporary move from Carrow Road to get playing time. Kevin Phillips isn’t too enamoured with the signing, however, telling West Brom News: “I think it’s seen as a short-term solution.

“Someone to come in to give competition to the players that are already there. We know that they’re very light in that area, it’s only really Karlan Grant that is an out-and-out striker that can play up there.” Phillips isn’t wrong. Grant has started all five of West Brom’s Championship games this season, so Valerien Ismael needed cover in case of injury.

Phillips added: “I’ve said all along they need striker that maybe can get them goals to help get them promotion. You’d like to think the player, after not playing much football, coming in with that hunger and desire to really prove himself, and he’s coming to a side that’s second in the league, so I think it’s a great move for him.”

Whether Hugill is the man to get them goals remains to be seen, however. The 29-year-old has spent the last six seasons in the Championship, scoring 46 times in 208 games, so he’s not shown himself to be prolific. He will bring experience and physicality to the frontline though.

West Brom are second in the table with 13 points from a possible 15 this campaign, having won four and drawn one. They next face Millwall after the international break.

In other news, West Brom told to sign Dwight Gayle before transfer window shuts